Study Of The Leadership Of Adolf Hitler

Investigation Of The Leadership Of Adolf Hitler Adolf Hitler was conceived on twentieth April 1889, in the little Austrian town of Braunau. At the point when the World War I started in 1914, Hitler elected to join the German armed force. He was given an award for fortitude however he never got the opportunity to climb any position. In 1920, Hitler joined the National Socialist German Workers Party, which was known as the Nazis. Hitler became pioneer of the Nazi party by utilizing his extraordinary talking capacity. During the 1930s wretchedness Germany needed to pay a significantly more prominent obligation, which was desiring the World War I. Hitler didn't consented to pay the obligation and expressed that the Jews and Communists were the reason for Germanys rout in World War I. He guaranteed that his gathering would dispose of Jews and Communists and that he would rejoin the German talking some portion of Europe. In 1932, the Nazis party got about 40% in the races and turned into the most grounded party in Germany, so in 1933 Hi tler was named as the Chancellor of Germany. Under Hitlers government, called the Third Reich, Hitler utilized across the board promulgation to program and control the country into tolerating his hypothesis about making the ideal Aryan race. In 1939 when the World War II started, Hitler attacked into Poland so as to bind together as he guaranteed all German-talking people groups. At this point elimination camps were being built up all through Germany, Poland, and Russia. At the point when Hitlers plan didn't worked out, he ended it all on April 30,1945 [1]. 2. Authority Traits 2.1 Charisma-Passion-Vision Hitlers moxy was the way in to the entire accomplishment of National-Socialism, which he was supporting and needed to go through the individuals of Germany. Hitler got this magnetic elevation somewhat in view of his political aptitudes and request. The empowering factor, which was helping Hitler achieving pretty much every errand he had, was his astonishing lucidity of vision. He had extraordinary thoughts for Germany, to be greater, preferable and cleaner over ever yet additionally he was driven by his conscience to assume control over the world, which was not as unadulterated as he needed Germany to be. Hitler was uncovering his enthusiasm through his discourses. He realized that by showing up later than expected at the gathering point would create strain among the crowd and make them anticipating him. At the point when he was showing up at the stage he was standing consideration and was trusting that each one will quit talking in order to have absolute quietness and afterward to begin. His moves and signals were so powerful. He was strolling from side to side at the stage and he was motioning with his hands and the tone of his voice was noisy and enthusiastic. He was perspiring; his face was getting white, his eyes were lump and his voice was brimming with feeling. He was yelling about the unfairnesss and partialities done to Germany and he was making his crowd to be brimming with detest and envy. So before the finish of his discourse the group was in a condition close to frenzy and was happy to do everything Hitler was suggesting. 2.2 Determination Hitlers assurance and huge tirelessness of direction were two qualities, which portrayed him through his administration. He was a man who was taking a stab at force and order. So as to have the ability to be the leader of Germany and vanquish the entire world, he figured out how to climb as far as possible up from being a basic fighter in the cutting edge to turn into the chancellor of Germany and the officer of a tremendous armed force. This reality shows his incredible will and capacity to meet his targets and to accomplish whatever he looked for. 2.3 Integrity In spite of the way that Hitler was an extraordinary pioneer he had no feeling of sensible reasoning. Hitlers absence of moral thinking and social insight returns to his low mindfulness, sympathy and enthusiasm for other people. He was untrustworthy in contemplations and activities, exploiting circumstances, which his devotees were in, in the most awful way to deal with arrive at his objectives. By controlling his military to place Jews into killing camps, is the greatest model of his shameless and underhanded character as well as his wound brain. 2.4 Confidence Hitler was enormously confident of his own capacities. His ascent in the order scale, his compelling discourses, the way that he figured out how to get Germany once again from the edge of financial catastrophe, the fights which he was making in essential spots or in crucial timeframes are realities which are indicating the tremendous degrees of certainty that Hitler had. 2.5 Sociability As far as Hitlers the board towards his secretaries and the individuals who worked with him intently, Hitler was, shockingly enough, the more insightful chief. Indeed, the fuehrer was loved by the individuals who worked nearest with him. His secretaries never got chafed by any sort of inconsiderateness or absence of guilty pleasure towards them. Hitler knew their names and birthday celebrations, he was visiting them when they were sick, and they reimbursed him with lifetime devotion, significantly after his wrongdoings turned out to be commonly known. 2.6 Intelligence Hitlers insight is unquestionable. He figured out how to get Germany over from the edge of financial calamity and made them thriving once more, from a beaten nation to a force to be reckoned with in only a couple of years. The way that Hitler originated from a bleeding edge warrior to the fuehrer shows not just, as it was previously mentioned, his extraordinary will and ability to meet his goals yet in addition his incredible psyche sharpness since he had the option to control, even indoctrinated an entire country so as to do that. 3. Administration Style 3.1 Task situated Hitler was a high errand arranged pioneer. He had away from and information on the way for execute his methodology so he is the person who guided his kin trying to execute his vision. He needed to screen everything and hold control of each assignment, which was going to be executed. He never reprimanded himself for his disappointment however the other which for his situation was Germany all in all. 3.2 Relationship situated As far as Hitlers relationship direction we can make reference to that he had great relational relations with the individuals who worked nearest with him. He knew individual subtleties for them, truth which shows that he was keen on them and in their own mental wellbeing. He was visiting them when they were sick actuality, which shows that he was intrigued about their physical wellbeing. So we can say that Hitler had great pioneer part relations, his errand direction was high, lastly, his position power is solid, since he had all the specialists of the nation. Therefore, Adolf Hitler seems, by all accounts, to be a Task-Oriented Leader. 3.3 Transformational Transformational authority is a kind of initiative style that prompts positive changes in the individuals who follow. Transformational pioneers are commonly fiery, eager and enthusiastic. Not exclusively are these pioneers concerned and associated with the procedure; they are likewise centered around helping each individual from the gathering prevail as well[2]. Transformational pioneers take part in scholarly incitement and moving inspiration. Most definitely, Hitler was visionary needed for Germany to be the main force and for him to overcome the world. Undoubtedly, Hitler strived to be diverse so as to turn into the incredible world pioneer and had the correct for him plans and strategies on the most proficient method to accomplish his objectives. So as to have their nation standing again to their feet Hitler spoke to the qualities and morals of the German individuals. Notwithstanding the way that the requirement for revival in Germanys economy was clear we can say that Hitler as opposed to satisfying his supporters higher mental needs and goals he was satisfying his own needs. He was a predominant, attractive pioneer that would perhaps fit the portrayal of a pseudo-transformational pioneer, on the grounds that a pioneer satisfys the requirements of his supporters and their prosperity yet Hitler didn't do that. 4. System Adolf Hitler was an excellent specialist. The primary concern of Hitlers system was the gathering of Lebensraum (Living space) for the Germanic race [3]. Refering to the Treaty of Versailles choking out reimbursements and misusing the open apprehension of the 1930s monetary absence of cash, he announced that the German fringes were too confined to even think about securing their reasonable situation in the geo-political world relations, and that he needed districts like the (British and French) provinces to tie down enough financial assets to guarantee Germanys position as a significant force [4]. The arranged procedure to understand these objectives was a progression of very short wars, to vanquish each rival in turn, and in this way making sure about more land bit by bit. These wars were to be entwined with times of harmony when the German armed force could re-gracefully and accumulate power for the following war. As the time was passing by his methodology depended on distrustfulness and unfeeling rationale. In spite of that, his inland domain stayed solid and undeniable. A while later, he requested a consistent shelling in Britain regardless of the key expenses and disappointments. In the last phases of the war, his activities and requests were getting increasingly more frantic as opposed to any endeavor to have a sound system. 5. Bona fide Leadership As I would like to think Adolf Hitler was not a genuine pioneer. That is on the grounds that, right off the bat, he guaranteed he would help resuscitate Germany; in any case, he didn't state that he would take over the majority of Europe doing as such. Besides, so as to be valid one must has mindfulness, to realize his reinforces as well as his shortcomings, a capacity that he needed. Also, thirdly, the vast majority of the occasions, his inclination for vanquishing Europe, be the victor and the Fuehrer was eclipsing his normal intuition, which toward the end brought the fall of his domain. 6. Authority Level: Kouzes and Pousner accept that viable pioneers take part in five practices; model the way, rouse a mutual vision, challenge the procedure, empower others to act, and support the heart (1995). These practices and other administration ideas give a methods for forming a model head. Understanding that compelling pioneers will a

Watch video, answer question Essay Example | Topics and Well Written Essays - 250 words - 2

Watch video, answer question - Essay Example When people had the rich spots, they picked to settle to the detriment of migrant life. As indicated by Guilaine, the tracker gatherers needed to battle to guard the domains that had a lot of fish, creatures, and plants (Treetrunks). The protecting of the domain delineated indications of stationary life. Rivalry for the best domains started battles. Correspondingly, Bar-Yosef calls attention to the limitation of development, particularly in Asia incited people to embrace an inactive life. The Fertile Crescent impacted people to receive a stationary life in light of its richness. Remarkably, the strip was prolific and grain, just as, wheat developed normally (Treetrunks). The migrant tracker gatherers understood the spot offered a lasting settlement, and in this way chose to settle. Clearly, the nearness of the stonewalled cabins showed that individuals had picked to live in the Fertile Crescent and begin training harvests and creatures. Thus, the strip was livable, and upheld the development of perpetual homes. Towns began to develop, and people received inactive life. The primary towns included the tracker gatherers who had propelled aptitudes. Guilaine contends that individuals living in the primary towns exhibited a move in deduction and energetic want to grasp change (Treetrunks). As a result, the high educated limits constrained the individuals to change their lifestyle. The towns are significant on the grounds that history specialists fight that they were the center points of horticulture after the disclosure of seeds. Farming advanced inactive life, and the towns planted grain and wheat as wellsprings of food. Bar-Yosef contends that the residents abused the wheat and grain and created procedures for making bread (Treetrunks). Consequently, the main towns were critical in advancing the training of

Its All About The Process

It’s All About The Process As you probably know by now, MIT has completed the process of admitting the class of 2010. I am very proud of the Admissions professionals at MIT. So much so that I am proud to say that many are more like friends than colleagues. We spent many, many nights and weekends looking at all of your applications. As we began Selection Committee I was overwhelmed with the staffs knowledge of individual cases and their passion and respect for the process. I am particularly pleased with the diversity of this class. For many there is a perception that the only way to increase diversity is to relax the standards. I cant speak for other Colleges/Universities, but that is not the case at MIT. Everyone had to withstand close scrutiny and examination before being admitted. PERIOD. Hats off to those who were admitted. This is an exciting time for you. Take a moment and bask in the glow of getting the MIT fat packet. Once that moment is over, get back in the game because you have a big decision to make in the next six weeks. Not to worry, we are here to answer your questions about all things MIT. (Probably not all things MIT; more like most things MIT.) For those who were not admitted, I know how hard you worked and I know how much pain you must be in right now. You too need to allow yourself a moment to reflect on what this news means to you. Just like those admitted, once your moment is over, you need to get back in the game as well. Although you were not admitted to MIT I am more than confident that you have received other great offers of admissions from very good colleges. So you too must have exciting news to share with our blogging community. So let it be written, so let it be done! Best of luck to everyone.

Historical Events That Played A Paramount Role During...

There have been many historical events that played a paramount role in mapping the trends of the United States (US) from the 1800’s to the 1920’s. Some of these events took place during very prominent periods of time such as the shaping of the Reconstruction Act in early 1865 to its end in 1877. Reconstruction, after the Civil War, was the desired intent in bringing the southern states back into the Union, provide legal citizenship and protection for the liberated slaves, and establish the rights of the people. The period of Reconstruction experienced many successes along with its failures. The leading cause to the end of Reconstruction was due to the failures of the federal government and their lack to maintain the southern white resistance in 1877. This brings us to another event, which is the leading of US Industrialism in the 1900’s. At this time the US nation produced more than thirty percent of manufactured product throughout the world. Innovative ideas as sisted in spurring the US past its rivals. Another historical event that still has a place in society today is the women’s suffrage movement and social reform that commenced as early as the mid-19th century. Women across the nation stood together in their resolve for peace, equality and women’s rights. Furthermore, their fight often took women away from their families. Some women spent time in jail, publicized hunger strikes, and participated in protests in their efforts towards women’s suffrage and social reform.Show MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesThe Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. 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Lgbt Orientation And The Lgbt Community - 1597 Words

The numerous controversial issues surrounding gays and lesbians, including same-sex marriage, adoptions, and school gay-straight alliances, have brought sexual orientation and homophobia to the front of American social conscience. Although gays and lesbians seem to be more visible in the United States and media images of gays and lesbians have become familiar, violence against gays and lesbians continues to rise and anti-gay measures are common in the political arena. However the question that Americans often have is: what exactly is it that the LGBT community wants? The answer is simple. LGBT want the same chance as everyone else to pursue health and happiness, earn a living, be safe in their communities, serve their country, and take care of the ones they love. The main issue concerning LGBT people is â€Å"coming out†, which is the process of understanding, accepting, and valuing one’s sexual orientation/identity. Coming out includes both exploring one’s ident ity and sharing that identity with others. LGBT individuals have to deal with what it means to be different in a society that tends to assume everyone to be heterosexual and that tends to judge differences from the norm in negative ways. This process creates cognitive dissonance within the person. Because society teaches that the norm is to feel attraction to people of the opposite sex, when a person experiences the opposite feeling finds him/herself in a state of confusion, discomfort and fear of rejection. The comingShow MoreRelatedHardships Faced By The Lgbt Community1496 Words   |  6 PagesHardships Faced by the LGBT Community in the Workplace Taelor Faulkner, Brianne Hamilton, Brianna Johnson, and Laci Jones Who decides what is normal in this world? What gives us the right to discriminate against an individual, specifically individuals of the LGBT community? Can a lesbian, gay, bisexual, or transgender person have a normal career? 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Attendance Monitoring System for Sydney Hotel Free Essays

Chapter 2 Methodology In order to come with good and quality software for the Sydney Hotel, the researchers had undergone into systematic and appropriate stages. Each stage that the researchers choose to venture is surely supplementary to the outcome of the study. Rapid Application Development Model On the other hand, the proponent made use of the RAD (Rapid Application Development) as their methodology. We will write a custom essay sample on Attendance Monitoring System for Sydney Hotel or any similar topic only for you Order Now RAD (Rapid Application Development) is a development lifecycle designed to give much faster development and higher-quality results than those achieved with the traditional lifecycle. RAD is used by the researchers to develop a high quality system that can both meet the needs of the customers and the call of versatility of the model that can adopt with the changes of the real world requirements. The study will only cover up to the 3rd phase of the model excluding the Implementation or the Deployment Stage since this study is restricted for deployment. 2. 1 Requirements Planning/ Concept Definition Phase In this phase, the proponents gathered information in the form of interview with the help of the Sydney Hotel manager Mr. Elmar Fabiala. Though he was busy to accommodate the request for an interview, he asked Mr. Erwin Genotiva, IT Head, to entertain the queries of the researchers. The interview that happened last January 12, 2013 and January 15, 2013 was conducted upon the availability of the interviewee. After gathering data, the researchers brainstormed and summarized the given information and had identified the requirements of the system to be built. The study will only focus on the attendance monitoring system of the hotel and not the system of the hotel as a whole. In order for the proponents to come up with the best output, the researchers also conducted an actual intervention/ observation on the hotel. This was to observe how the current attendance monitoring system of the hotel behaves. Through this activity the researchers were able to determine the input and output needs of the system. The main purpose of this research is to provide solution to the hotel’s state of dilemma with regards to their attendance monitoring system by developing a stand alone ttendance monitoring system. 2. 2 User Design/ Functional Design Phase The researchers will make use of the Entity Relationship Diagram (ERD), Context Diagram, and Data Flow Diagram (DFD) to chart the input, processes, and output of the business function in a structured graphical form. These diagrams will help the researchers to conceptualize the necessities in making the proposed attendance monitoring system for the Sydney Hotel. 2. 3 Construction/ Development Stage In this stage the researchers will utilize the information being collected from the first two phases to model the actual attendance monitoring system. They have also worked with the users, to design the outputs that satisfy the needs of the hotel. During this stage the researchers prefer to use VB. Net as their programming language in order to create a good form and screen designs. The recommended system design was highly patterned upon the needs of the company itself. The researchers will make a GUI (Graphical User Interface) out of the given resources. How to cite Attendance Monitoring System for Sydney Hotel, Papers

Death of a Salesman Research Paper Essay Example

Death of a Salesman Research Paper Essay This play is considered one of the most successful plays written by Arthur Miller. ‘Death of a Salesman’ remains popular though it provokes numerous discussions among critics as well as among ordinary people who read or watched this play. The countless studies related to the play are provoked by the variety of themes the author reveals in his work and the complexity of questions he rises. As a result, often it is just impossible to give a definite answer and come to an absolute agreement with all critics who discuss Death of Salesman. Nonetheless, it is possible to evaluate different positions and come to a certain conclusion as for this play and its main themes by analysis of different critical works related to this play. First of all, I should point out that this is a play that deals with a severe problem that is particularly significant for American critics as well as ordinary citizens. This problem is the problem of a traditional American dream, which is obviously ruined by the author of the play. In fact, it is quite evident that in Miller’s interpretation the famous American dream is just a kind of myth that is eventually ruined with the ruin of the main character of the play Willy, who â€Å"believes wholeheartedly in what he considers the promise of the American Dream† (Carson 1982, p.253). He is a typical American Dream hunter because he sincerely believes that â€Å"’well-liked’ and ‘personally attractive’ man in business will indubitably and deservedly acquire the material comforts offered by modern American life† (Carson 1982, p.285). Obviously, it is his conceptual believes since he looks for financial success constantly and even when he realizes that he fails to achieve the financial success, he fails to realize the American Dream, he counts hopefully for his sons who, according to him should realize this dream. We will write a custom essay sample on Death of a Salesman Research Paper specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Death of a Salesman Research Paper specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Death of a Salesman Research Paper specifically for you FOR ONLY $16.38 $13.9/page Hire Writer At the same time, I should point out that, despite his failures he blindly believes in the American Dream. In this respect, it should be pointed out that â€Å"his fixation with superficial qualities of attractiveness and likeability is at odds with a more gritty, more rewarding understanding of the American Dream that identifies hard work without complaint as the key to success† (Bigsby 1997, p.288). In such interpretation, Willy’s view on the American Dream seem to be primitive, or at least childish since he believes that it is just a question of time and good luck and the same idea he conveys to his sons who are not really ready to work hard, especially Biff but, instead they â€Å"believe opportunity will fall into their laps† (Bigsby 1997, p.293). Naturally, such attitude and perception of the American Dream and corresponding lifestyle cannot lead to any positive result but failure. This is why â€Å"Willy’s blind faith in his stunted version of the American Dream leads to his rapid psychological decline when he is unable to accept the disparity between the dream and his own life† (Helterman 1999, p.577). The psychological trauma is enforced and provoked by problems in his professional life because he lost his job and had to borrow money to survive. As a result, his problems are extrapolated on a psychological level that eventually leads to tragic consequences, namely to his suicide. However, it should be pointed out that Willy has a lot of problems during his life and the last problems were just a last straw that ruined his dream. In fact, his entire life just â€Å" charts a course from one abandonment to the next leaving him in greater despair each time† (Helterman 1999, p.578). This is in actuality he turns to be alone with his dream and his problems as well. It should be pointed out that his father left him and his brother Ben at very young age. Soon Ben also went to Alaska, living him â€Å"to lose himself in a warped vision of the American Dream† (Bloom and Golding 1988, p.173). In such circumstances, it is quite natural that Willy has been feeling aloneness since a very young age and consequently, he â€Å"develops a feeling of abandonment, which makes him want his family to conform to the American Dream† (Bloom and Golding 1988, p.198). It is why it seems to be natural that his childish view on the dream sustained till his adulthood and remain unchanged because there was no one who could change his view on the life and the American Dream.In such a situation, his natural â€Å"efforts to raise perfect sons† (Bloom 1995, p.304) are doomed to failure because he is not perfect himself and his ideals are obviously erroneous. As a result, his efforts as a wise father â€Å"reflect his inability to understand reality† (Bloom 1995, p.352). Basically his hopes are related to Biff whom he considers to be the most reliable in the realization of the American Dream and â€Å"the embodiment of promise† (Siebold 1998, p.235), which actually fails and actually it is Biff who really â€Å"shatters Willy’s illusions and, along with Happy, abandons the deluded, babbling Willy in the washroom† (Siebold 1998, p.256). At the same time, it should be pointed out that it has not happened suddenly since gradually â€Å"Biff’s ongoing inability to succeed in business furthers his estrangement fr om Willy† (Murphy 1995, p.329). Thus, Willy remains abandoned at the end of his life, as he used to be at its beginning. Naturally, in such circumstances, it is possible to speak about a kind of betrayal that many critics point out as one of the main themes of the play. In this respect, it should said that Biff’s behaviour is considered to be the most significant and tragic betrayal Willy suffered in his life, and it is not surprising that it is remarked that â€Å"Willy’s primary obsession throughout the play is what he considers to be Biff’s betrayal of his ambitions for him† (Comgan 1969, p.364). But at this point, it is necessary to underline that it is rather Willy’s problem because it was his ambitions that remained unrealized and Biff, in all probability, simply wanted to live his own life. On the other hand, it is also Willy’s problem as a father because he turned to be unable to convince his son of his own beliefs. Unfortunately, Willy does not realize this fact and he â€Å"believes that he has every right to expect Biff to fulfill the promise inherent in him† (Comgan 1969, p.403). However, it seems to be quite natural that Biff is different from his father and he rejects the ideals of his father but Willy does not want to realize his own mistakes and â€Å"takes this rejection as personal affront† (Siebold 1998, p.267). In fact, Willy does not understand his son and believes that â€Å"Biff’s betrayal stems from Biff’s discovery of Willy’s affair with the woman† (Murphy 1995, p.342). But in actuality, it rather looks like the evidence of the fact that it was not only Willy who was betrayed but he betrayed too. As a result, â€Å"Biff feels that Willy has betrayed him with his unending stream of ego-stroking lies† (Siebold 1998, p.279). Thus, it is possible to say that Willy’s erroneous views lead him to failure and suicide since his â€Å"tendency to mythologize people contributes to his deluded understanding of the world† (Martin and Centola 1993, p.432). In such a way, the author managed to convey to readers the idea of the failure of the American Dream, at least in its simplified form, since such basic concepts as ‘personal attractiveness’, or ‘well-likenesses’ turn to be useless in the realization of the dream and seem to be â€Å"the very incarnation of the American Dream† (Martin and Centola 1993, p.435). In conclusion, it should be said that the themes raised by the author of the Death of a Salesman are very important and still very arguable but what can be said for sure is that this play will remain popular as long as the myth about the American Dream exists.

buy custom The Good essay

buy custom The Good essay This is a book written by Silas house. The books main character is Eli. In the natural and everyday life, a child is born in natural and good environment that has trust and order. But then there also comes a time when things change around for the young and children discover that life is confusing, messy and sometimes even becomes chaotic. Such a mishap causes the world for a child to look like it has tilted and happens to cause a lot of unsteadiness and also sense of frightening suddenly. At this point, the child experiences a sudden vertigo. In the book Eli the good such a moment happened to him in 1976 and Eli was ten years old. Eli narrates the story about himself and the family of how the family undergoes a transition. To speak the truth, the summer of 1976 was a period no man can forget and especially crow county of Kentucky where Eli lives. Eli does not seem to know the changes that he is facing but goes through them anyway. He spends most of days when young hanging out with his best friend Edie though she is a girl and snoops on his sister and the boyfriend. At his tender ages he discovers that all the people he associates with have secrets and one by one starts to unravel the truth. Eli realizes that life continues like the refuge river that flows near his house even if anything is thrown into it. He has a journal where he records everything every thing that is happens or goes on around him and is from these journal entries that he is able to narrate the story. Eli is depicted by the writer as being a very observant child that is able to pay attention and reason of how things are happening around him. He goes to an extent of realizing how much strong lov his father and mother have towards each other and he even becomes jealousy the his mother loves his father more than him. In addition to that, he notices the tenderness his sister holds for him despite the fact that her sixteen years old sister is angry at the world. He also notices the pain that his best friend Edie suffers when her parents separate. As if that is not enough, he takes note of the commitment that Nell, his aunt has towards her brother (Elis Dad). He looks too young to understand these things but he understands them anyway. He is also aware of the painful experiences of his dad while in Vietnam and also of how a wedge, things have destroyed the relationship with his father (Brennan 96). Time and again, Elis mother tries to smoothen things up and insist on that everything is fine, but little Eli is not a boy to joke with, he seeks to understands things much better the way they are happening. He also seems to get strength by observing trees, the sun and the river in order to live life despite all these challenges. The reader easily gets connected with this tale especially the understanding of the Vietnam War because it wasnt clear of what was happening. There was trouble in the oil industry as oil was becoming a currency and that alone would push the world economy and politics. But the pace then was slow. Then, there were no mobile phone and wire of telephone were crossing the streets, the rivers were clean and anybody interested would swim in any river and even drink water directly, and the neighbors knew each other so well. People used to grow slowly and life was natural because everything happened at the right time. Now this is the environment that is described as ending in the book Eli the good and slowly another culture is crippling in through this story. It is also important to note that within this tale, there is violence that shocks suddenly. However it is mean to unfold the story and also magnifies the kind of confusion that Eli undergoes and explains to the reader the reality that produces chaos at the root of confusion. Although there is no sex, it becomes a centre of attention in the tale. At that time, sex was so innocent and nobody would discuss that topic anywhere and it is amazing what the reader understands that the only fear of having sex then was only pregnancy whereas nowadays, there are so many fears associated with having sex the main one being the HIV/AIDS prevalence. Psychology also bounds this great tale of Eli the Good; it vividly explains that the Oedipus complexes are seen to be thicker than a July evening. Mythology is also used especially when the Wounded Warriors, the Goddess of homes described as stirring the world into action. Elis theology also leaks out of his life and the community in which he lives. Eli seeks to become a part of nature that is welcoming to him. There is also contrast in the tale while the father to Eli if a war vet dedicated in serving his nation in defense against Vietnam, his sister if a war protestor and criticized the war. According to the author, the family is the centre of the tale. The stability of the family, definition and direction will always enable an individual to develop naturally in terms of emotions, psychologically, theologically and in so doing, the family and the entire world will become a healthy place where people grow up with moral understanding. Buy custom "The Good" essay

Trustworthy testimonials how to write

Trustworthy testimonials how to write A Comprehensive Guide on Writing a Testimonial A testimonial is a personal statement, which concentrates on the main qualities of a person, product, or service. It is a way of sharing the opinion about any issue, including businesses and enterprises. In most of the cases, it concentrates on positive features of a product or service. If you are willing to leave positive feedback, make sure it contains three elements: Description of the problem; Showing benefits of the Conclusion Steps of Writing a Trustworthy Testimonial Tell About Yourself Always start feedback with key details about yourself. This will make the testimonial personalized, and your opinion will have more weight. However, you need to adjust the quantity and quality of personal information to every type of product or service. Describe the Problem Proceed with discussing the situation you have faced before you found out about a person/product or service. This will be the basis of the testimonial and will explain how valuable your review will be. Try to include lots of facts to support your point of view but always remain clear and straight to the point. Such facts will help readers to compare how your situation has changed before and after using the service or product. An evidence-based testimonial is what all customers need!   For example, if your company had difficulties with sales, you can leave the following comment â€Å"My enterprise was selling only 20 products per day before using the services of a sales expert. Now they have reached 500 products per day.’ Tell About Additional Options Tell about the products or services you have used to solve the issue. The main idea here is to explain how others failed to solve your problem. The best way to present a company in the best light is to compare it with competitors, who were not able to help you. Based on the example above, you can say, â€Å"We hired XXX, a leading advertiser in the city, to promote our products. However, the number of sales didn’t increase.’ Indicate Possible Obstacles You can discuss any problems you have faced with the previous service or company, and tell how you overcame the situation. A good example can be the cost of the service. Based on the previous example you can say, â€Å"We decided not to use XXX advertiser, which is more expensive than the YYY one. However, they didn’t show any results, and we decided to give XXX a chance’. How the Problem Was Solved? Start a new paragraph by providing key facts about the product or service. Tell what it does and explain in details how it helped to solve your issue. For example, based on the information in previous samples, you can say â€Å"The XXX company used online promotion as the key tool to sell our product. It also used web markets to advertise us and also has employees, who move from supermarket to supermarket and offer products. Since hiring them, we have increased our sales to 400%, which is a significant result.’ You should also mention any specific and unique services or offers the company has. In such a way, you will give them more value. It is a great factor when users decide whether to choose a particular company or not. You can say ‘We were pleasantly surprised to get an extra month of their services for free.’ Don’t Forget About a Personal Note In case the result has exceeded your expectations, you can mention it by praising the company or a particular person. You can even give names and tell that it was a pleasure working with them. It is very important because the employees you mention can be rewarded by the company. You can also distinguish a particular employee even if the whole team worked perfectly well. For example, ‘Members of the team managed to promote and sell our product within tightest deadlines, but John did, even more, devoting lots of time to communicating with potential customers. We are sure that without his efforts, the results would be not so great.’ Quantify the Results If you want to impress readers and to give them a clear picture of what to expect from a product or service, it is important to give numbers. Moreover, they should match those, which you used to explain your issue. For example, if you are writing a testimonial for an advertiser and your main problem is a low quantity of sales, you should indicate an exact number you had before and after cooperating with a particular company. Tell How You Surpassed the Obstacles Discuss how you feel about the problems that you have faced and indicate whether they were as big as you have imagined before working with the chosen company or product. For example, if you couldn’t decide whether to work with XXX because of their high fees, it is necessary to highlight whether the result was eventually worth it. This section is the last one in the body part of your testimonial, and now you only need to come up with the conclusion. Summarize Your Experience In a few sentences, explain how the product or service helped to solve your problem. This should be the third paragraph of your review. You should also write a few words about why you decided to leave a testimonial. For example, ‘When John from XXX advertiser asked whether I could write a testimonial about their service, I didn’t hesitate, because they did a great job and it was the least I could do for them.’ Would you Recommend the Service to Others? A good testimonial always contains encouragement, which motivates other users to try out the service and to benefit from them. For a better result, you can refer to a certain group of people based on the niche you are occupying. For example, ‘I recommend XXX services to owners of enterprises that are only starting their path and know nothing about their market.’ Include a Call for Action Although you have already recommended the product or service to the reader, you can still make additional encouragement to motivate others and to pay extra attention to the company. For example, ‘If you are launching a new product, just call XXX advertiser! They provide outstanding services, and the first consultation is free of any charges.’ Why Testimonials Are so Important Here are only some of the reasons why testimonials are important: Higher conversion rates By reaching the target audience, they can stimulate interest and increase the activity of potential users and customers. A tool to study the behavior of customers Reading testimonials is a great way to know what other people think about a particular product or service. It is a well-known fact that people are more willing to risk their money to purchase a new item if they previously get familiar with positive feedbacks. Proof of success When a person reads testimonials and sees that others have reached success due to a particular product or company, they also want to try it out. They make your product more value If you are an owner of such a service or company, testimonials are a great way to persuade potential customers. Instead of filling your website with watery texts, you can add a separate testimonial page. Features of a Good Testimonial It should be brief and straight to the point. In most of the cases people won’t read a long and watery text, simply skipping it; It should be direct. You should make clear statements so that the readers can understand them at once; It should be original and written from scratch. No copies or generic messages. Where to Place Testimonials To reach a maximum number of readers, place feedbacks on many different websites. Place them on the page of products or services. In such a way readers will see relevant comments at once; Place them on popular websites. This is one of the most effective tools, because such pages have more visitors, so more people will see the testimonial; To increase the conversion rate, place the testimonial on optimized pages; Place them on a landing page; Place them on a home page; Create a separate page with testimonials; Place on sidebars within quotation marks; Place on page with stories from customers. Testimonials for Your Business A customer testimonial is a feedback that is written by a customer, who is satisfied with the quality of a product or service. Such testimonial motivates others to try the product or company out. It helps to build a reputation. Testimonials give information about why others like your services or products. This is a great way to attract more customers and to build a solid reputation because more and more people will share what they like about your product; It creates trust between your company and customers. This can have a positive impact on the company because when customers tell about their positive experience with your services, they give others a chance to know more about your enterprise; A chance to overcome skepticism. Reviews attract more and more customers, familiarizing them with your services and products, and the way others benefited from cooperating with them; Testimonials are objective. Unlike your own descriptions, testimonials tell about the experience of other users and deliver a clear picture of the pros and cons your product or service has; It gives a chance to learn what others think about the services and products you provide. In such a way, you can improve the qualities of your services and create a tighter bond with your customers. You can ask them for testimonials, creating a separate draft letter. With its help, you can also encourage them to share your feedback with other users and to explain how their testimonial will be used. In case a particular customer has left a comment via a personal letter, you need to ask for permission to make it public. Remember, private feedbacks should never be posted without the previous permission of a client; Testimonials can promote your product or services in case the message is positive (i.e. ‘this company is the best’ or ‘their product is excellent’). It is a great tool to explain all of the benefits of your company or product. For example, ‘XXX company helped to significantly increase the number of sales: from 500 to 1700 in a single month.’ This will greatly improve interest in your company because readers would also want to get the same improvements for their own enterprises and businesses; Testimonials help to prove your points. Quality testimonials will surely explain how your product or company can provide the best services to ensure the prosperity of your enterprise. In addition, they will explain why the service or product is beneficial for a particular group of customers. It will also show that you keep your words and meet all of the expectations. It is one of the most effective ways of attracting more and more customers to your company; Positive testimonials will help your product to stand out. If a big number of reviewers will tell about the benefits of your company, more and more people will be encouraged to choose you instead of your competitors. Through testimonials, users will get more information about your product and will be aware of all the positive effects it has. Hopefully, this guide has given you all the information you need to know on writing testimonials and making them one of the most powerful instruments in achieving success!

Definition of Curriculum Paper Research Example | Topics and Well Written Essays - 750 words

Definition of Curriculum - Research Paper Example The curriculum development and proper allocation of curriculum to the academic area forms an important part of this process. This paper aims to define and analyze curriculum and its importance and application in the nursing field. The definition of curriculum is defined by different researchers in different ways. The existence of curriculum and its relative importance, however, cannot be ignored in any field. Traditionally curriculum was defined as the path and lessons of study or the material being taught. Others like Oliva(2005) believe that curriculum points towards and makes its way to achieve some ‘purpose’. In the modern era, the definition of curriculum is widened and comprises a body of knowledge and procedures to define the objectives and results (Ellis 2004, p. 4). Regardless of the prevalent differences in the definitions of curriculum, it is evident that curriculum is designed and used with a motive to increase learning and working efficiency, determining and communicating goals and providing a path to move in order to gain knowledge about certain subjects and matters. In the field of nursing, curriculum plays a vital role in explaining the nature, extent and scope of the profession. The practices are related to the health and require closer attentions by the practitioners, hence, curriculum and active learning helps in understanding the peculiar tasks. The nursing area requires higher attention to every task assigned, practice performed and care given (Iwasiw et al. 2009 pp. 4-7). Curriculum in nursing practices and learning environment helps in identifying the potentially risky areas and an insight to resolve those issues. In the nursing practice, curriculum provides detailed analyses of the situations that may arise in the practical application of the learned concepts. These practical areas like hospitals and other healthcare service providers use the theoretical understanding as a key to proper nursing care. The internship requireme nts of nursing curriculum helps in developing the initial practical working experience in the nurses. Such requirements are helpful in training the nurses under the supervision of highly qualified and experienced healthcare practitioners. In conclusion, it can be said that the curriculum provides a good informational and practical structure to train nurses. The requirements and rules of curriculum help in understanding the aim of the profession, legal responsibilities and theoretical knowledge of the concepts related to the field. Bibliography Ellis, A. K. (2004). Exemplars of curriculum theory. Larchmont, N.Y: Eye on Education. Iwasiw, C. L., Goldenberg, D., & Andrusyszyn, M.-A. (2009). Curriculum development in nursing education. Sudbury, MA: Jones and Bartlett Publishers. Oliva, P. F. (2005). Developing the curriculum. Boston: Allyn and

Corporate Governance- Proposal Dissertation Example | Topics and Well Written Essays - 4000 words

Corporate Governance- Proposal - Dissertation Example The core objective of corporate governance is to prevent the negative impact of the unethical business practises on society. The past experience of the corporate governance failure has offered enough evidences for negative impact of society due to corporate failure. On the other hand, the theories of society and business relations explain that every business owes to society and hence, its major priority is to meet the social responsibilities by not practising any unethical business activities (Eweje, 2004, p.16). However, with the passage of time, the rate of corporate governance failure has increased significantly due to multiple corporate scandals. On the other hand, at present, the relationship between the business and society has become more important and it has been evolving constantly. Therefore, the responsibilities of business towards its society have also become more significant. In this respect, management of stakeholders and business ethics are two most necessary criterion s. Both of these two aspects are generally addressed in the code of the corporate governance that strives to meet the overall responsibilities of society (Carroll and Buchholtz, 2008, p.24). Considering the prevailing importance of corporate governance for the social and economic benefits, many developed countries and world organisations like OECD have developed certain common and desirable code in corporate governance. Other developing countries and emerging nations usually follow these codes of corporate by making certain adjustment based on their own culture, belief and business policies. For example, in Islamic countries (mainly in Middle East region), the entire financial market is based on Islamic religious law known as Sharia. However, the role of corporate governance is to control and guide the companies for practising and conducting the ethical business (Swanson and Fisher, 2011, p.275). 1.2. Saudi Regulations of Corporate Governance The growing importance of the capital ma rkets and other financial markets raise the necessity of a matured corporate governance system so that investors’ trust can be maintained. Hence, the Saudi Arabian Government strived develop a standard set of corporate governance codes in accordance to the compliance of Organization for Economic Cooperation and Development (OECD). â€Å"In February 2009, the World Bank (WB) released its Report on the Observance of Standards and Codes (ROSC) Country Assessment on Corporate Governance in Saudi Arabia† (eStandardsForum, 2010). Saudi Corporate Governance is based on six principle including â€Å"Ensuring the Basis for an Effective Corporate Governance†; â€Å"The Rights of Shareholders and Key Ownership Function†; â€Å"The Equitable Treatment of Shareholders†; â€Å"The Role of Stakeholders in Corporate Governance†; â€Å"Disclosure and Transparency†; and â€Å"The Responsibilities of the Board† (eStandardsForum, 2010). The Board of Capital Market Authority has framed specific laws for corporate governance based on the capital market authority. The laws for corporat

Watch market situation in Singapore

Watch market situation in Singapore This report will investigate market situation and suggest a marketing strategy, which Seiko Watch Corporation will adapt to launch Seiko brand into watch market in Singapore. Although the weak of distribution channels of wristwatch products and strongly competition from rivals in luxury watch market, Seiko can benefit and reach successful due to offering a wide range of products and its brand value is the core competence. With luxury wristwatches range, Seiko is targeting to the specific segment and the right customers. Moreover, Singapore is known as a potential market along with high demand in watch market. Therefore, Seiko can take opportunities and advantages to increase purchasing power, improve brand awareness and make Singapore become a profitable market. 2.0 Introduction 2.1 Seiko Watch Corporation (SWC) Seiko is a global Japanese wristwatch manufacturer, established in 1881 and is constantly revolutionizing in the watch making field worldwide. In 1913, Seiko has started by introducing Japans first wristwatch and released the worlds first quartz watch in 1969. (Seikowatch, 2010). In 2001, Seikos watch division was found as an independent company, is called Seiko Watch Corporation. SWC is headquartered in Tokyo, Japan with its primary interest related to product planning and sales of watches for domestic and overseas market (Seikowatch, 2010). 2.2 Singapore market Today Singapore is a young and dynamic country and also attracted many large foreign enterprises. Singapore ranks as the worlds richest countries. This country is a multi-lingual, multi-racial and multi-cultural nation with overall population about 5.076 million in 2010 (Singapore Department of Statistics, 2010). Singapore economy relies heavily on trade and services (40% of national income), became a center for global trade, Asian dragons and economic centers in the region. Referring to mention this country is a tourist center and shopping of the world. Although Singapore is considered as a small market and lack of natural resources but it becomes a hub of foreign investment. Many foreign investors enter this market to do business because of its strategic location, well infrastructure, highly skilled workforce and favorable government policies (Refer Appendix 1). Singapore government invests strongly in developing education and training skills level for their people. Singapore workf orce is being highly skilled and well educated; they are well paid in the global commercial and attracting to many foreign employers (Refer Appendix 2). Therefore, Seiko can benefit from Singapore market through applying efficiency strategic marketing plans to do its business. 3.0 Corporate Objective This report will concentrate on product wristwatch of Seiko, which has its own distinguish features with different technology. Seiko watches is an excellent combination of design, color, material and price for men and women. In order to recommend suitable marketing strategy to benefit and penetrate into the fashion wristwatch market in Singapore is the purpose of this report. The specific goal of Seiko watches is to become a wristwatch leader in Singapore market. The primary objective is to reach first year 20% Singapore market share with total sales about SGD10million and continuously 40% market share for next 3 years, which get SGD20million annually. 4.0 Situational Analysis 4.1 SWOT Analysis SWOT analysis is careful evaluation of an organizations internal strengths and weaknesses as well as its environmental opportunities and threats (Griffin, 2008). Using SWOT analysis has many benefits for company itself to better understanding the main issues and general trends confronting in the wristwatch segment. 4.1.1 STRENGTHS 4.1.1.1 Seiko is a successful global branding Recently, one executive of Seiko stated We have very strong brand awareness, with around 70 per cent recognition of Seiko as a watchmaker (EzineArticles, 2010). Seiko performs innovation and continuity in its business that is why company can get success and becomes a big player along with Swatch, Rolex, Timex, Casio, and Citizen in watch industry today. Today, Seiko is in the top three brands for premium watch category (WatchMarketReview, 2010) 4.1.1.2 Seiko Financial Performance In terms of financial performance, Seiko has constantly increased its sales and profit. The watch business reported a 17.4 billion yen increase in sales to 47.3 billion yen (a 58.4% increase from the same period in the previous year) (Refer Appendix 3). Business operation of Seiko is recognized as profitable and continuity. Along with a strong finance capability, Seiko will see more opportunities to improve distribution, advertising as well as RD to benefit in Singapore market. 4.1.1.3 Seiko has wide product offerings Seiko is taking full technological advantage of quartz, kinetic and mechanical wristwatch by updating new products frequently. That is reason to explain why Seiko has 3000 watch styles (Robert and Stephen, 2000). In addition, Seiko developed its reputation from innovation of design and features, which could not found on its competitors through offering the precision optics wristwatch (WatchesForMenStore, 2010) 4.1.1.4 Seiko has global infrastructure Global infrastructure of Seiko covers a wide network, which includes affiliates and distributors in big market such as USA, UK, Asia-Pacific, and Africa (Refer Appendix 4). With a global infrastructure, Seiko can take full geographical and marketing advantage in order to build a global brand and excellent services in watch business. 4.1.2 WEAKNESSES 4.1.2.1 Weak distribution channels in Singapore market Seiko, as an upper-medium-priced brand, is sold through jewelry stores and catalog showrooms and is less likely to be found in discount or drug stores (Sak Onkvisit and John J. Shaw, 2004). However, in Singapore market, just Thongsia Company, an official distributor of Seiko is responsible for its operation (Seikowatch, 2010). The distribution of Seiko is weak at Channel Width/number of middleman and needs to improve to benefit in a potential market as Singapore. 4.1.2.1 Seiko has poor Promotion Seiko is lacking marketing and advertising activities in Singapore while it is potential market and has grown in recent years. As a result, this may lead Seiko to lose opportunities to gain market share in wristwatch business in Singapore market. 4.1.3 OPPORTUNITIES 4.1.3.1 Growth of Watch Market According to the Fashionproducts (2010), the global market currently valued at US $ 26.5 billion dollars and has grown continuously. The largest manufacturers of watches like Japanese (Casio, Citizen, Seiko) and Swatch will see more chances to increase sales and profit while the global fashion jewelry industry has been growing about 5.2% at an average compounded annual growth rate since 2000 (Refer Appendix 5). Moreover, Singapores total trade in clocks and watches reached S$3.4 billion and grew 39% from 2005 to 2008 (PuristSPro, 2010). 4.1.3.2 Increasing demand for luxury watches of Singaporean Singapore is becoming hub trade center in Asia for various brands for wide range covering high, middle and low-end products in watch market. In addition, the high-end and luxury watch products are very active in this market (Docstoc, 2010). According to Peoples Daily Online (2010), more Singaporeans are interested in and becoming connoisseurs about luxury watches. The high demand in luxury market lead Singapore becomes a watch retail growth and potential in Asia. 4.1.4 THREATS 4.1.4.1 Strong rivalry among competitors The luxury watch industry is very profitable market. However, there are many numerous barriers for new entrants to enter the market successfully. Earning profit and expanding business scale in this market is just for the actual players, who have a global network of distribution channels and a strong brand. Selling in order to bring highest profit and best benefits is still a serious issue for most companies. In luxury watch industry, Seiko is known as in top 20 watch brands all over the world about sales (Refer Appendix 6). 4.1.4.2 4.2 PESTEL Analysis 4.2.1 Political and Legal factors According to latest research by the Economist Intelligence Unit, a research body under the prestigious magazine The Economist, Singapore ranked position 30 in the chart of Global Peace Index GPI (Refer Appendix 7). Singapore corporate income tax rate has been going down in recent years and flat at 17% in 2010 (Refer Appendix 8). As a result, Singapore becomes an attractive investment destination in Asia. That is a big advantage for Seiko when profitable capability of company may be higher and costs of business operation could be reduced. 4.2.2 Economic factors According to Tradingeconomics (2010), Singapores Gross Domestic Product (GDP) in the third quarter of 2010 is at 18.7% (Refer Appendix 9). The per capita GDP is high higher than most of developed countries in Asia. The economy of Singapore depends heavily on trade and services. Moreover, Singapore holds a premier position of import and export volume of watches as well as transit trade and sales in luxury watches through transacting with largest watch manufacturers in the world (Docstoc, 2010). At present, the interest rate in Singapore was last reported at 0.02 percent (Refer Appendix 10). This rate is quite low and has been decreasing in recently years. As a benefit, Seiko can consult and compare in order to borrow capital to resolve financial issues in its business operation. The inflation rate in Singapore is at 3.80 percent in November of 2010 (Refer Appendix 10). The chart shows that the inflation is increasing. It means that the purchasing power will be decreased and the market will be more fluctuated. Focusing to research and plan to maintain sales volume is necessary for Seiko. On the other hand, the unemployment rate in Singapore is at 2.10 percent in the third quarter of 2010 (Refer Appendix 11). It is a positive point in this market and the purchasing power in watch market could be higher. 4.2.3 Social and Cultural factors 4.2.3.1 Singaporean is more interested in luxury watches Based on research of Prosperity Financial Services (2010), recently, the demand for luxury watches and high-end items is increasing in Singapore market. The evidence is number of watch collectors or enthusiasts in Singapore have seen an increase until now. The overall growth in spending for luxury watches was at 44 per cent in 2007. Singaporean becomes be more knowledgeable about watch collectors. They like to buy many new innovative watches that come out in the market place along with highly established international brand names. Moreover, Singapore is also in top 5 countries with most buyer feedback in watch industry (Refer Appendix 14). 4.2.3.2 The tourists spend more to buy luxury watches in Singapore Practically, Singapore now becomes a wonderful place to choose for many tourists every year. In Singapore watch market, its not just 4.5 million locals people, who buy up these watch. According to a report of Brandchannel (2010), there is one in every five tourists shopping dollars for watches. There were 20,000 luxury watches, which tourists bought up in past year, spending up to S$ 200 million (US$ 117M). The favored watches price is between S$40 and 100. Specially, many best non-Singaporean customers paid cash for such purchases. 4.2.3.2 Living Conditions in Singapore Singapore is the most popular country for migrants. Along with the positively about economy growth rate, the living and working conditions have been growing up at that time. High living conditions and stable income lead people in Singapore pay more attention into fashion and luxury items. According to MICA (2010), Singapore was ranked as the best place to work, live and play (Refer Appendix 12). In term of Watch industry, Singapore would be a profitable and potential market for Seiko. 4.2.4 Technological factors 4.2.4.1 Growth of Internet Singapore has a strong growth of internet. There are 3,658,400 Internet users as of June, 2010, about 77.8% of the population (Miniwatts Marketing Group, 2010). In addition, Singapore has second highest Internet penetration in Asia-Pacific (Refer Appendix 13). The expanding of internet opens for most watch manufacturers the new way, new environment for doing business. The internet also can bring to Seiko and others a huge number of customer all over the world. 4.3 Competitive Advantage and Core Competencies In order to maintain strengths and catch up business trends, Seiko utilized its resources to create following capabilities and competitive advantage (Ferrell and Hartline, 2008). 4.3.1 Successful global branding In some marketplace, successful branding becomes an important source of competitive advantage through differentiating between various offerings in market, maintaining quality of products, reaching strong image, and sustaining consumer commitment. If the company could achieve and sustained, its brand would have competitive advantage (Abrol P.N and Bhalla, V.K, 2005). Seiko is a successful global brand in the watch industry over the world and its brand can offer opportunities for matching characteristics of the specific markets and can also be profitable (Marieke K. de Mooij, 2010) 4.3.2 Wide product offerings Example, Rolex and Seiko are both in the watch business. But Rolex sells a limited product line of high-priced quality watches. Seiko sells a wide variety of relatively inexpensive but innovative specialty watches with features like compasses and altimeters (Gary, D and Jean, P., 2008). Offering variety number of products is suitable business strategy of Seiko to deliver its brand into particular markets and target segment. 4.3.3 Respected Company Through associating with quality, design, and innovation products as being committed during the years, Seiko has differenced itself to produce high quality watches and became one in the largest watch manufacturers over the world. The expertise in quality manufacturing, precision engineering and design miniaturization has contributed to building Seiko brand one of the most respected, most powerful reputation in the world. 5.0 Recommendations The model from Ansoffs Matrix shown below suggests strategies for market development in business operation of Seiko in order to maintain strengths, increase brand awareness, distribution channels and market share for company in luxury watches market in Singapore. Source: Hollenesen (2003) 5.1 Segmentation Targeting and Positioning (STP) Marketing Segmentation and Targeting are two steps in the process, which Seiko must use in order to identify who is companys customer in the luxury watch market in Singapore. Market Segmentation helps Seiko to define groups of buyers with different demographic and lifestyle characteristics. Targeting is done after segmentation to compare defined segments and then choose the most attractive one to design strategies for right customer. Positioning concerns to customers perception and competitors of Seiko in watch industry and then creating a detailed marketing plan for companys business operation (William D. and Andrew Z., 2010) 5.1.1 Segmentation Targeting The Demographic factors are the most popular bases for age, gender, income, occupation, education, religion. The Psychographic factors also need to consider such as customers needs and wants, and buying attitudes (William D. and Andrew Z., 2010) . The market segmentation for Seiko in luxury watch market is adults, over 18 years of age. The target customers of Seiko are businesspersons, tourists, watch collectors, who have stable/high income and high demand in this market. 5.1.2 Positioning Market positioning can be made up of the specific value requirements or the core competencies of the target group (Scott, Mc., 2009). Highlight a feature or an attribute of product is one key of positioning (Burrow, 2006) In watch industry, Seiko positions itself as pricing bands of watch products and the positioning of Seiko brand is The World leader in watch technology during the years (Refer Appendix 15). Seikos price range and characteristics of the target segment is linked to the positioning of its brand. 5.2 Marketing Objectives and Goals Using the SMART acronym is most popular method for many organizations today. The SMART acronym is usually standing for: The Luxury watch business is at the maturity stage of product life cycle and Seiko still has potential growth in Singapore market. There are the SMART objectives for the first and the next three years of marketing plan for Seiko wristwatch. First year objective For initial year in Singapore, Seiko is aiming to reach 20% Singapore market share with total sales about SGD10million. The next 3 years objective: To achieve 40% market share for next 3 years, which get SGD20million of sales revenue annually. 5.3 Marketing Strategies and Programmes 5.3.1 Product At present, Seiko is well known for its Seiko brand. Seiko wristwatches is designed and made following its strategy of Innovation Refinement, which immediately has powerful impact to Seiko target customers (Seikowatch, 2010). Seiko wristwatch products are variety and differentiation in order to meet the expectations as well as high demand of both men and women customer in Singapore. In term of Packaging, the wristwatch products of Seiko should include the print of characteristic features and attributes to emphasize the benefits to its target customers. 5.3.2 Pricing The price of Seiko wristwatches should be developed by evaluating of the customers expectations and competitors prices on its products. Researching consumers opinions about pricing is important as well as prices of Seikos products. The following process will be the good advice for Seiko to setting price in Singapore market: In Singapore market, a competitive pricing in not advised for Seiko in this case. Seiko has a successful global branding and it is focusing on differentiation strategy, which has strongly effect on customers perception and purchasing power. Seiko has high brand awareness in worldwide watch industry along with a global network infrastructure, these creates a super value for Seiko brand. This brings to Seiko a competitive advantage and motivates Seiko to charge a premium price for its luxury watch market in Singapore. For example, The Spring Drive is the first luxury item of Seiko and it is expected to retail around $3,200 to $3,500 in international market. 5.3.3 Place Singapore is a potential market plus with high demand in watch industry. Seiko should create a wide distribution network so that products can be present in all places, regardless of the affected to the transportation system (Refer Appendix 16). 5.3.4 Promotion Integrated Marketing Communications (IMC) is known as the most popular model to conduct promotion process in business (Kolter and Armstrong, 2007). With recommendations, Seiko should focus on advertising, public relation, and sales promotion. Advertising can increase awareness of what Seiko business offers. Seiko should start its advertising campaign with knowing their target customers. Seiko is advanced to print media advertising on fashion magazines in Singapore such as Shape Singapore Edition, AsiaSpa. The outdoor advertising at bus-stop, or transit advertising on buses and taxies are also suitable for Seiko business. In term of public relation, global social media network like Facebook, Twitter seem to be free marketing tools along with a huge benefit for Seiko business. For Sales promotion, Seiko can use some subtle forms of price discounting, such as offering free financing, buy-one-get-one-free (BOGOF) or 20 per cent extra free, which will make customer to pay more attention for Seiko watches. 6.0 Conclusion In order to identify a marketing strategy effectively, which can improve brand/product awareness and help Seiko to benefit in Singapore market is very necessary. Efficiency marketing strategy will connect Seiko to right target segmentation and right customers as well as build up Seiko image in the worldwide watch industry map. Reference Printed Books: Abrol P.N and Bhalla, V.K., 2005. International Business. USA: Anmol Publications Ltd Burrow, J.L. 2006. Marketing. USA: Thomson South- Western. Chris P, Isobel D, and Robin L., 1994. International Marketing Strategy. USA: Simultaneously published Ferrell, O.C. and Hartline, M.D., 2008. Marketing Strategy.USA: Thomson Southwestern. Gary, D and Jean, P., 2008. Managing Now. USA: Houghton Mifflin Co., Griffin,R., 2008. Fundamentals of Management.USA: Houghton Mifflin Company. Hollenesen, S., 2003. Marketing Management: A Relationship Approach. UK: Pearson Education Limited. Kotler, P. and Armstrong G., 2007. Marketing An Introduction. USA: Pearson Education Ltd. Marieke, K., 2010. Global Marketing and Advertising. UK: SAGE publications Robert,G and Stephen, P., 2000. Nike culture the sign of the swoosh.UK: SAGE Publ. Scott, Mc., 2009. Marketing Communications in Toursim and Hospitality. Hungary: Elsevier Ltd Sak, O and John J. Shaw., 2004. Channels of Distribution.UK: Routledge William, D. and Andrew, Z., 2010. Entrepreneurship. UK: RR Doonelley Publications Websites: [1] Seikowatches, 2010. Corporate Message. [Online]Available at: http://www.seikowatches.com/corporate/message.html [Accessed 01 December 2010]. [2] Seikowatches, 2010. Corporate Profile. [Online]Available at: http://www.seikowatches.com/corporate/profile.html [Accessed 01 December 2010]. [3] Singapore Department of statistics, 2010. Latest Data. [Online]Available at: http://www.singstat.gov.sg/stats/latestdata.html#12 [Accessed 01 December 2010]. [4] Singapore Economic Development Board, 2010. Singapore Rankings. [Online] Available at: http://www.sedb.com/edb/sg/en_uk/index/why_singapore/singapore_rankings.html#rank_chart%22 [Accessed 01 December 2010]. [5] EzineArticles, 2010. Seiko Becoming The New Name In Hip Watches. [Online]Available at: http://ezinearticles.com/?SeikoBecoming-The-New-Name-In-Hip-Watchesid=1165815 [Accessed 01 December 2010]. [6] SEIKO HOLDINGS CORPORATION, 2009. Investor Relations. [Online]Available at: http://www.seiko.co.jp/en/ir/ [Accessed 01 December 2010]. [7] Seikowatches, 2010. Products. [Online]Available at: http://www.seikowatches.com/products/index.html [Accessed 01 December 2010]. [8] WatchesForMenStore, 2010. Seiko and Citizen Watches Reflect Japanese Watch. [Online]Available at: http://www.watchesformenstore.org/seiko-watches-japan-made/ [Accessed 01 December 2010]. [9] WatchMarketReview, 2010. Seiko. [Online]Available at: http://www.watchmarketreview.com/aug09/seiko_tete.html [Accessed 01 December 2010]. [10] Seikowatches, 2010. Global Network. [Online]Available at: http://www.seikowatches.com/corporate/global/index.html [Accessed 01 December 2010]. [11] Fashionproducts, 2010. Fashion Accessories Overview. [Online]Available at: http://www.fashionproducts.com/fashion-accessories-overview.html [Accessed 01 December 2010]. [12] Docstoc, 2010. Watch Industry Report. [Online]Available at: http://www.docstoc.com/docs/9912864/Watches-industry-Report [Accessed 01 December 2010]. [13] PuristSPro, 2010. Singapore Clock Watch Trade Association (SCWTA). [Online]Available at: http://home.watchprosite.com/show-forumpost/fi-17/pi-3468496/ti-561911/s-0/ [Accessed 01 December 2010]. [14] Vision of Humanity, 2010. Global Peace Index GPI. [Online]Available at: http://www.visionofhumanity.org/info-center/media-pack/2010-global-peace-index/ [Accessed 01 December 2010]. [15] Janus Corporate Solutions Pte Ltd, 2010. Singapore corporate income tax rates. [Online]Available at: http://www.guidemesingapore.com/taxation/corporate-tax/singapore-corporate-tax-guide [Accessed 01 December 2010]. [16] Tradingeconomics, 2010. Singapore GDP Growth Rate. [Online]Available at: http://www.tradingeconomics.com/economics/gdp-growth.aspx?symbol=sgy [Accessed 01 December 2010]. [17] Prosperity Financial Services, 2010.Growing in Watch Market. [Online]Available at: http://www.prosperitypersonal.sg/community/experts-talk/53-smart-investor/187-harvest-time [Accessed 01 December 2010]. [18] Brandchannel, 2010. Time is money in the luxury watch market of Asia. [Online]Available at: http://www.brandchannel.com/brand_speak.asp?bs_id=93[Accessed 01 December 2010]. [19] MICA, 2010. Living conditions in Singapore. [Online]Available at: http://app.www.sg/who/195/Living-conditions.aspx [Accessed 01 December 2010]. Appendix Appendix 1: Source: Courtesy of Singapore Economic Development Board

John Stuart Mill Essay

Moral theories try to explain what distinguishes right actions from wrong ones. The theory of utilitarianism tries to do the same by incorporating several aspects that set up a moral standard to help investigate the balance between right and wrong. John Stuart Mill, a British philosopher of the 1800’s defends the utilitarian school of thought by pointing out what it is that makes utilitarianism the standard theory for morality. According to Utilitarianism as explained by Mill in his essay â€Å"In Defense of Utilitarianism† the fundamental principle of morality is the promotion of happiness on a scale that benefits an individual and the ones around him; also to promote pleasure and to prevent pain. Several major objections are raised towards the moral theory of utilitarianism some examples can be the idea that the theory asserts too much emphasis on pursuing pleasure which makes it â€Å"a doctrine worthy of swine† (â€Å"Defense†). Another objection is that in everyday circumstances it is impossible for humans to make a morally just decision (â€Å"Defense†). An additional counter-argument that struck me the most was the statement that utilitarianism sets standards that are deemed â€Å"too high for humanity† (â€Å"Defense†). What this objection projects are the predisposed and unwarranted capabilities of the human race. According to this statement humanity is made comparable to other (lower ranking) species that lack the intrinsic values that make us humans human; like thinking faculties that are much superior to other animals or the ability to have languages or develop intricate cultural systems, just to name few. Therefore, making this objection a weak one and one that displays an inferior and subjacent view towards the principle of morality. Mill on the other hand deduces the true motives of these objections and labels these ideas as being of such nature that promote actions in accordance with one obliging to a certain duty. If that is the case then individuals can be comprised of nothing but a niche in society. He argues that ethics holds the responsibility of outlining our duties, fulfilling them is dependent only on factors that promote the larger well being of a society. Mill states such objections as â€Å"misapprehensions† and transcribes an important point which nonetheless reconstructs and fabricates the idea of utilitarianism; he states â€Å"this affirms that the motive has nothing to do with the morality of the action, though much with the worth of the agent. † (â€Å"Defense†).

Should College Athletes Be Paid For The Poor Or Middle...

According to the U.S census,there are 16 million college students and 71% end up in student loan debt;and that number has been increasing since 2012 and has combined to a total of 1.3 million dollars in student loan debt.Student loan debt has become a recurring issue over the years with students,presidential candidates,governments fighting for ways or not fighting for ways to implement new programs to make college cheaper but it has not been efficient in making college affordable for the poor or middle class. 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The Success Of The Television Industry - 2515 Words

America has been the leader in the television industry since the beginning. Being the home to massive production companies such as HBO, Showtime and AMC, they have made innumerable successful series for decades. France on the other hand is notorious for it’s lucrative film industry, possibly being the place where the art of cinema began. Surprisingly, the small screen was not prioritized in France and so the technological advances in television did not develop as fast as in the United States. It is only in the past ten years that the french television industry has created higher budgeted series that have succeeded in the international market. Les Revenants (The Returned) is a supernatural drama series that debuted in France in 2012,†¦show more content†¦The butterfly in the centre starts to flutter its wings and then breaks through the glass and flies away. Setting the theme for the rest of the series: returning from the dead. The first season follows several characte rs that have come back years after they died, looking for their families and realizing that everyone has moved on since their passing. It is distressful for both the families and the loved ones of the Revenants and it is difficult for them to adjust as well. The oddities do not stop there, as a girl named Lucy is stabbed to death nearby the local pub by a man who is the brother of the pub’s manager. The brother, another Revenant, has some sort of condition that lead him to murder several people. Throughout the first season, there is b-roll footage of the massive manmade dam and the lake that it contains. The top of a church tower peaks out of the lake implying that there is an old town lying beneath the waters surface. The first season ends with all of the Revenants and their loved ones gathering at the local community centre trying to figure out what they should do. A group of other Revenants lead by Lucy, come and demand that the Revenants, including Camille, must leave wit h them. They refuse to leave their families and shut Lucy’s group out of the community centre. The doors shake and there is loud noise and then suddenly silence. They wait until morning and when they open their doors and look down at